"Partnering for Success: Starting a PCD Franchise in the Pharmaceutical Industry" A PCD (Propaganda-Cum-Distribution) franchise is a business model in which a pharmaceutical company grants a franchise to another party to market and distribute its products under its own brand name. The franchisee is responsible for promoting and selling the products, while the pharmaceutical company supplies the products and provides support and guidance to the franchisee.
PCD franchises are common in the pharmaceutical industry, particularly in emerging markets where distribution channels may not be well-established. They offer an opportunity for entrepreneurs to start their own business without having to invest in research and development, manufacturing, and regulatory compliance.
To start a PCD franchise, the franchisee typically needs to meet certain eligibility criteria set by the pharmaceutical company.